.jpg)
Not Another Business Podcast with Mark Havenner
A weekly down-to-earth exploration of marketing and communications for business leaders. With 20 years in marketing/comms and almost 15 of them in an integrated agency, Mark has worked with many different businesses and industries and has learned firsthand what works and what doesn't. As we weather uncertainty, it is more important now than ever that business leaders think through the old ways of doing things. Mark provides industry-busting insights, a distillation of marketing speak, and real-world strategies and tactics you can use in your business today.
Not Another Business Podcast with Mark Havenner
10: How to Announce Your Thing
•
Mark Havenner
It's hard to know what to do about announcements these days and it often becomes a PR problem as companies and organizations rely on press releases and pounding the pavement on media relations to get results.
In this episode, I dive deep into announcements, what to do to prepare for them, how to pull them off, and what works. It's a practical exploration of getting the most bang out of announcements as you can.
I also go into various announcement tactics like press events, SMTs, and--of course, press releases.
