Public Relations is broken.

Professionals are using antiquated approaches, and it isn't working. Journalists and publications are refusing to participate in brand communications, third-party endorsements are decreasing in value among the public, and agencies are bleeding dry trying to drive media relations.

I do not spend this episode trashing public relations. But I do spend a lot of time exploring why PR is not working like it used to. Exposing the raw truth behind what is going on out there.

Most importantly, I talk about what brands can do about this. A more timeless way to approach PR that helps reporters with what they need and creates effective programs audiences are interested in.

In short, we talk about how to stop chasing media and start attracting it.