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Not Another Business Podcast with Mark Havenner
A weekly down-to-earth exploration of marketing and communications for business leaders. With 20 years in marketing/comms and almost 15 of them in an integrated agency, Mark has worked with many different businesses and industries and has learned firsthand what works and what doesn't. As we weather uncertainty, it is more important now than ever that business leaders think through the old ways of doing things. Mark provides industry-busting insights, a distillation of marketing speak, and real-world strategies and tactics you can use in your business today.
Not Another Business Podcast with Mark Havenner
2: The Biggest Mistake I See Business Leaders Make
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Mark Havenner
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Season 1
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Episode 2
After twenty years in the business, I've worked with many business leaders, and this is the number one mistake I see them make.
And I won't make you listen to the podcast to find out what the mistake is.
The biggest mistake I see business leaders make is that they are focused internally.
I'll unpack this with you, and we'll explore the implications of this statement and more importantly what you can do about it. And it's fundamental to any journey toward industry leadership.
