SEO is thrown around the business world like it is some mystical art--or worst like it's special seasoning with a secret recipe.
Let's sit down and explore what SEO is, what it's not, and why it's important--but from a business leader's point of view. We want to provide context for when these three letters are batted around a boardroom or Zoom call.
We'll unpack the principles of SEO, what goes into a good SEO strategy, and why most things people call SEO really aren't.