5: Why Gen Z is the Only Generation We Should Be Watching

If you are focused on any generation other than Z your business may be antiquated--or it soon will be.

In this episode, I explore generation marketing and advise on how to make it useful rather than fall into assumption traps. We go into each generation and their environmental situation and general outlook as a result of that.

Then we unpack the significance of Gen Z, why they are significant, and what we need to learn from them.