The power of storytelling can be used to create your business story. Doing so crystallizes your purpose, your vision, and even what your business goals, metrics, and outcomes need to be.
I'll walk you through an exercise where we apply the concepts of Joseph Campbell's Hero's Journey model to your own journey.
We'll go through each of these questions, what they mean, and what the answers will do for you.
- What is the current state of your industry or situation? What does your audience/industry put up with that they resign to as being normal?
- What can you do to change this situation, so it is better for everyone? Why you?
- What is in the way of you moving forward on that?
- Who do you admire that changed something in the way you want to? What can you learn from them?
- What is the first thing you need to do, the one tangible step you need to take to make that change?
- Why will people reject this? Why will that not want you to succeed?
- Why will other people be attracted to this? Why will they become your supporters?
- What must you defeat to change the way things are?
- What is your tool or weapon? How will you do it?
- What will you become after you've changed the way things are?
- What does your podcast look like now that you've done this?
- How will you have changed?
- What is your secret that you will share to empower others?